Earlier called Musically, TikTok has over 500 million active users creating music-focused, short videos, and editing them with filters, lenses, and AR options. It has been gaining the attention of youth and businesses at the same time since 2017 with its highly engaging and short videos. It has over 40% of users from 10 to 19 years old. It has become a prime app for brands that are looking for quick attention of Gen Z users. TikTok is really attractive as it is still the unexplored territory for marketing, for the most part. It has just started paid ads to get influencers reaching the top positions.
How TikTok Works?
If you don’t know what to do, and you don’t follow the rules on social media platforms, you will be quickly blacklisted in any social media site. The key here is to spend time on the app, create a profile, follow some popular users, and come up with sample content until you get an idea of what exactly users want to engage them. You first need to be an active user on TikTok to make your business a success. Give them a reason why they should follow you. Authenticity is essential and doesn’t create unrealistic memes for your business. Create content that is related to your goals and brand.
What types of ads does TikTok support?
As of 2019, you can create four types of ads on TikTok – branded lenses, brand takeovers, hashtag challenge, and native content. Each type of ad serves different purposes and has varied results on the basis of the campaign.
Like Instagram or Snapchat story ads, in-feed native content works the same. It has the option to skip, opens in full screen, and has a 9 to 15 seconds’ limit like any other video on TikTok. Track impressions, clicks, CTR, engagements, and video views to measure the progress of your campaign.
With brand takeovers, a brand can quickly take over the app for one day and create GIFs, images, and videos. You can add links to hashtag challenges or landing pages. You can track CTR and impressions to measure success.
Hashtag challenges are also the most popular mediums to promote your business. You can set any prize or end goal for participants while creating a hashtag.
Finally, branded lenses are another option to create ads like Instagram and Snapchat filters. Your followers may simply try them and put on their videos.
Why is it the right time to Join TikTok?
Especially in the corporate world, TikTok is quite a new platform and is not much saturated like Instagram, Facebook, and Twitter. It is also very cheap for placing ads as it doesn’t have that strong influencer community. For ad placements and sponsorship, there are very few users. There are also different areas of your business that you need to explore. TikTok is a platform where you have the liberty to be fun and exciting and go casual.