Long Tail Keyword ranking is a very interesting and specific positioning model, which is meant to position the website, not for a few difficult search phrases, but for many (often thousands) easier and more detailed keywords. The only difficulty in targeting long tail is the fact that marketers often lack the imagination of finding the usual phrases that are being typed by the searchers to get specific results.
Currently, the use of such ranking models on blogs is practiced more often, because we all know with technological advancement and several kinds of algorithm updates, google only gives the rank to the site having perfect information. Targeting long-tail keyword is necessary so that your website can come in the FAQ section, news section, or any other.
You need to know that from year to year the number of searchers, as well as the searches, is increasing. This is due to the fact that more and more people who know what they are looking for are using search engines like Google, Yahoo, etc.
How to place Long Tail Keywords in Content?
After reading the experience of top SEO experts from Atechnocrat, and understanding their SEO Services. We have concluded that there are a few basic rules to follow when positioning your long tail.
According to the SEO principle, Content is The King, and Links are The Queen. While targeting the “long tail” key phrases, we must take care of both the content and the links. These are two factors without which it is not worth to start practicing long-tail keyword SEO!
In Long Tail, particular attention should be paid to linking subpages and internal linking. We always link with the best possible anchor (of course, it is best if it reflects the purpose of the content), and remember to put only one URL per subpage!
Before we start SEO for the long tail, it’s worth optimizing the core elements of your website. We must remember about the logical structure of the page, use the header tags (h1-h6) in appropriate places, you can also bold keywords to highlight them not only for the readers but for the search crawlers too.
Advantages of Long Tail Keyword Targeting
There are some basic advantages to the “long tail” positioning. Here are a few of them:
Easier and faster Ranking
Ranking long-tail search phrases are much easier and faster than targeting heavily competitive keywords. Since not every website owner is planning to do so. All want to rank their site on keywords having higher search volume but marketer never ignores less searched keywords and use them in client website to gain quick ranking.
Best quality traffic
Readers never visit the page “by accident” and are most often interested in the topic which is trending. People are searching for long-tail keywords so that they can find the best website with the best information.
High Rate Of Conversion
If your long-tail keywords start to rank and only receive a limited amount of visitors then also the conversion rate is going to be high. It’s better to convert 10 sales from hundred long-tail searches, rather than converting the same 10 sales from 1000 competitive keyword searches.
Conclusions
Long Tail SEO is a ranking model designed for pages that are highly linked and have very good content. This method of ranking should be combined with short tail keywords as well because this strategy will gain optimal traffic.
