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Best Home Routers to Have

July 27, 2020 /

The ‘best’ is subjective and it depends on what you’re looking for and your need for.

  • Something with the advanced standard like 802.11ax.
  • Dual or Triple band antennas.
  • For specific purposes like gaming or streaming.
  • Good MIMO performance.
  • Something affordable.

Every router has its own specialties and disadvantages like budget, internet speed, for specific tasks, upgradeability, etc, and can not find one single router that ticks all the boxes. That is why we have created a list of best routers for different segments. 

Best Wi-Fi 6 router

  1. Asus ROG Rapture GT-AX11000

Specifications

Wireless LAN Standard: 802.11ax

Number of Antennas: 8

Frequency Band: 2.4 GHz, 5.0 GHz

Wireless Standard: AC, N, AX

Peak Throughput: 731.4 Mbps

Size: 9.4 x 9.4 x 2.8 inches

Price: $290

  1. TP-Link Archer AX6000

Specifications

Wireless LAN Standard: IEEE 802.11ax

Number of Antennas: 8

Frequency Band: 2.4 GHz, 5.0 GHz

Wireless Standard: AC, N, AX

Peak Throughput: 750 Mbps

Size: 10.3 x 10.3 x 2.4 inches

Price: $349

Best Mesh router

  1. Nest WiFi

Specifications

Wireless LAN Standard: 802.11ac

Number of Antennas: 4

Frequency Band: 2.4 GHz, 5.0 GHz

Wireless Standard: AC

Ports: Two 1-Gbps LAN

Peak Throughput: 653.2 Mbps

Size: 4.3 x 4.3 x 3.6 inches

Price: $265

  1. Netgear Orbi

Specifications

Wireless LAN Standard: 802.11ac

Wi-Fi Range: 3000 sq. ft.

Frequency Band: 2.4 GHz, 5.0 GHz

Wireless Standard: AC, N

Size: 4.1 x 4.1 x 2.7 inches

Price: $150

Best Budget Router

  1. D-Link DIR-867

Specifications

Wireless LAN Standard: 802.11ac/Dual-Band

Frequency Band: 2.4 GHz, 5.0 GHz

Number of Antennas: 4

Speed: 450 Mbps in 2.4GHz + 1300 Mbps in 5GHz

Size: 9.00 x 8.00 x 1.50 inches

Price: $100

  1. TP-Link Archer C2300

Specifications

Wireless LAN Standard: 802.11ac/Dual-Band

Frequency Band: 2.4 GHz, 5.0 GHz

Number of Antennas: 3

Wireless Standard: AC, N

Size: 8.5 x 7.5 x 1.5 inches

Price: $120

Best gaming router

  1. Asus RT-AC86U

Specifications

Wireless LAN Standard: 802. 11AC MU-MIMO technology Dual-Band

Frequency Band: 2.4 GHz, 5.0 GHz

Number of Antennas: 3

Speed: 750 Mbps in 2.4GHz + 2167 Mbps in 5GHz

Size: 6.20 x 3.30 x 8.66 inches

Price: $149

  1. TP-Link Archer C5400X

Specifications

Wireless LAN Standard: 802.11ac/Tri-Band

Coverage: More than 100-feet

Frequency Band: 2.4 GHz, 5.0 GHz

Number of Antennas: 8

Speed: 1Gbps in 2.4GHz + 2.167 Mbps in 5GHz

Size: 11.2 x 11.2 x 7.6 inches

Price: $270

tik tok marketing

How to Use TikTok to Promote Your Business?

July 13, 2020 /

Earlier called Musically, TikTok has over 500 million active users creating music-focused, short videos, and editing them with filters, lenses, and AR options. It has been gaining the attention of youth and businesses at the same time since 2017 with its highly engaging and short videos. It has over 40% of users from 10 to 19 years old. It has become a prime app for brands that are looking for quick attention of Gen Z users. TikTok is really attractive as it is still the unexplored territory for marketing, for the most part. It has just started paid ads to get influencers reaching the top positions.

How TikTok Works?

If you don’t know what to do, and you don’t follow the rules on social media platforms, you will be quickly blacklisted in any social media site. The key here is to spend time on the app, create a profile, follow some popular users, and come up with sample content until you get an idea of what exactly users want to engage them. You first need to be an active user on TikTok to make your business a success. Give them a reason why they should follow you. Authenticity is essential and doesn’t create unrealistic memes for your business. Create content that is related to your goals and brand.  

What types of ads does TikTok support?

As of 2019, you can create four types of ads on TikTok – branded lenses, brand takeovers, hashtag challenge, and native content. Each type of ad serves different purposes and has varied results on the basis of the campaign.  

Like Instagram or Snapchat story ads, in-feed native content works the same. It has the option to skip, opens in full screen, and has a 9 to 15 seconds’ limit like any other video on TikTok. Track impressions, clicks, CTR, engagements, and video views to measure the progress of your campaign.

With brand takeovers, a brand can quickly take over the app for one day and create GIFs, images, and videos. You can add links to hashtag challenges or landing pages. You can track CTR and impressions to measure success. 

Hashtag challenges are also the most popular mediums to promote your business. You can set any prize or end goal for participants while creating a hashtag.

Finally, branded lenses are another option to create ads like Instagram and Snapchat filters. Your followers may simply try them and put on their videos.  

Why is it the right time to Join TikTok?

Especially in the corporate world, TikTok is quite a new platform and is not much saturated like Instagram, Facebook, and Twitter. It is also very cheap for placing ads as it doesn’t have that strong influencer community. For ad placements and sponsorship, there are very few users. There are also different areas of your business that you need to explore. TikTok is a platform where you have the liberty to be fun and exciting and go casual. 

How Social Media Sites Helps To Add Revenue in Business

How Social Media Sites Helps To Add Revenue in Business?

June 24, 2020 /

You know what! In today’s world, social media sites have become a needy thing in our society.

We are surrounded by it, it influences us and consumes our time while at the same time affecting our lives both personally and professionally.

Most people follow innumerable accounts ranging from family members to friends to colleagues, and they like to interact with others through comments, likes, and sharing.

The beauty of social media sites is, it creates a space to build relationships by digitally connecting with others.

And we know very well. Social media sites have become a huge platform for building customers and do advertise products and services. Want to know! How social media sites help to add Revenue in Businesses, I am mentioning some points below:

It’s Where Your Customers Are:  

Your customers are on the phone, looking at the feed of social media sites probably all of the time. So if you use social media sites to spread your businesses, products, or services, then you can easily build a direct link to your customers.

Social Proof: 

Nowadays, it has become a buying process, these people check the brand’s websites, reviews and the brands’ followers on Instagram and other social media platforms, and the assumption is if you don’t have good reviews and followers on social media sites probably you don’t have any customers.

New Referral System: 

Social media sites have become the new referral system of businesses and products. People still want referrals when thinking about going to do business, and all the time they ask their friends and relatives, Hey! What do you think? Where should I go for this? Who should buy this from? And it is happening on social media sites these days. People are asking for referrals and looking for references all the time.

Brand Awareness: 

Social media sites create brand awareness; Brand awareness can be a huge key to your success. Because somebody may not be ready to buy today may be in a week, month, or a year from now. Once that time comes, you want them to think you first. By staying in front of these people on social media, it was building brand awareness, it was ranking space in their mind whether like or not, so when they finally do need to buy products or services, they think about you, not your competitor.